10 Best Mobile Marketing Campaigns

Improving your app ranking at app-stores is a combination of both Art and Technology. Just like SEO, we need to follow some norms set by an android or apple’s algorithm. But it takes much more than just compliance with their Algorithm. In this article I am sharing some of learning from the best mobile marketing campaigns of 2014. Here are some quick takeaways from those :

1. In 2015, we have over 2 billion smart phone users world wide. New responsive Mobile Ads platforms like Responsiveads.com to drive the traffic to our app has really taken the mobile advertising far. These new mobile ads platforms has been most popular among marketers i.e for better technical, targeting and tactical options.

2. Apart from using new mobile ads platforms, some brands have pioneered in capturing attention, capitalizing on creativity, and driving awareness. Examples of these campaigns are “PBS KIDS – The Cat in the Hat Knows A Lot About That” where they used game-like apps as part of their integrated marketing strategy to drive website traffic and to encourage users to tune-in to an upcoming TV special. Second good example is “John Lewis – Monty’s Christmas Penguin” from  a movie quality commercials to a dedicated mobile app. You can read more about all these campaigns at the Blog of Localytics.com .

3. In June , Burger King’s self serve ads which has really set the standard for bigger mobile commitment . The brief take away from that campaign is instead of going for multiple vendors with traditional banners ads , they created , deployed and measured Geo-targeted rich media mobile advertisement. They have creatively used the new mobile engagement platform like Fun Mobility.

4. Hershey’s sponsored mobile data opportunity with video campaign with mobile data usage growing as well as consumers’ concerns over how much they are paying for the data ? Hershey’s is one of the first brands to offer to sponsor data costs for consumers who watch a video for its chocolate brand.

5. Jet Blue’s tailor made campaign really differentiated the mobile ads to target tablets and smartphones separately. The campaign uses long-full screen video, messaging and Geo-fencing to tout the airline’s positioning as making traveling more enjoyable.

6. L’Oreal Paris campaign personalizes the mobile ads by hair color of the consumer to draw relevancy. Major take away from that campaign is Gum Gum Technology.

7.  McDonald’s native ads campaign to target younger audience .The ad resembles a piece of editorial content and reads, “This Is Where Your McCafé Comes From.” A second line of copy indicates that the ad is sponsored by McDonald’s. Smart and Creative!

8. Nissan’s Hot Spot campaign ‘s which enhanced the experience by tapping on five different hot spots of its Rogue. Nissan’s partnered with Juice Mobile and OMD in Canada.

9. Nivea’s use of Bluetooth technology which provided the parents to track their kids with a built-in locator and mobile application so they can track their children. They  used the strip print ad which appeared in magazines. Parents had to just remove the strip, which is embedded with Bluetooth 4.0 technology, from the ad, put it on a child’s wrist and then download the Nivea ‘s app to identify the bracelet and set the maximum distance the child can go. If the limit is exceeded, the app notifies parents and the radar indicates if they are approaching or moving away from the signal. The marketers also continue to look for ways to bridge their print advertising with mobile experiences. While many brands have leveraged QR codes and image recognition technology to give consumers a way to engage with their print ads, Nivea’s approach is unique in that it leverages location technology approach.

10. Redbull’s one click Twitter video campaign : Red Bull is one of the first brands to try a new Twitter ad format that automatically plays video when a tweet is clicked on to promote the newest addition to its growing portfolio of applications.